Telmo Rodríguez left his family estate in Rioja in the early 1990s to make his name in the rest of Spain.
When he returned to Rioja to start Bodega Lanzaga with his friend Pablo Eguzkia in 1998, he brought with him a broad experience of the outside world, not only in Spain but also in Burgundy, Bordeaux (where he studied) and the Rhône. This experience urged him to approach Rioja in a different way to that laid out by the Consejo Regulador, something which chimed with Telmo’s innately rebellious character


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